Originally taking place in Méribel, the Cristal Festival (formerly known as the Meribel Ad Festival, created in 2001) moved to Crans Montana in the Swiss Alps, in 2009.In this new ski resort, the organization of the festival provides a more efficient service to the delegates (easier access, easier circulation inside the town, world-class conference center, leisure activities, friendly times etc.).
Due to this move, the festival found its slogan : “Take a breath of fresh air!”
Since 2004 the Festival has opened up to the world with an increasing number of participants and visitors. More than 1000 delegates attended the 2008 edition, with a large number of clients (160). In 10 years, the Festival has become an important event for the communication world at the end of the year.
The ambition of the Festival is to promote advertising creativity, and to showcase a variety of work from the industry by means of a diverse range of creative competitions and through the sharing of knowledge. The competitions in December close the creative year and announce the broad tendencies of the coming international Prizes.
The Cristal Lab, created since the beginning, is the moment to get an overview of the latest trends and developments in the industry, and is a meeting place for the European and international specialists.It consists of debates, Keynote speaker conferences and workshops. The Cristal Lab is also a place used for business and creative exchanges.
Throughout the year, the partners share their knowledge and experience with the organization of the Festival. In 2010 the Media Cristal Academy was created in France, and is being developed in other European countries.In 2011 there was the creation of the Production Cristal Academy. For the Cristal Festival, it’s a way to continue its expansion and offer all year round networking.
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